Now the customer journey leads to you
Every customer is on a journey. They’re either moving toward you or away.
But you can become their destination. And when they arrive, they’ll be ready to act.
With Fulcrum b to b marketing team, the customer journey leads to you
We are B To B Marketing agency
We create B To B Marketing that works. Why? Because it’s designed to engage with real human beings, people who eat food which there like, drive cars and have peculiar tastes in music. We discover what makes them tick and what their issues are. We work out the best way to talk to them and then we start the conversation. Fulcrum does a special kind of B To B Marketing that combines thinking, doing, measuring and ramping up what works. We believe B2B marketing works best when it’s based on a clear strategy that everyone agrees with.
The B2B customer journey is complex and organize. Making your brand the destination often requires adapting a wide variety of marketing & sales method and tools , customer approaches to engage, inform and guide customers. At Fulcrum, we’ve got a toolbox full of B2B communication and marketing capabilities, and we’re ready to put them all to work for you. Below you’ll find some of the things we can do for your business—click on one and discover how we use these capabilities to help you meet your goals and help guide the customer journey.
Who we help in B 2 B Marketing
Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. Our clients come from many industries, including foodservice, manufacturing, technology, packaging, business services and industrial machinery and components. It’s a very diverse roster, but they all serve buyers that face difficult decisions on the B2B customer journey.
Our mission is to make your brand the obvious choice on the B2B customer journey. It happens by knowing and acting on who your target is, what’s important to them, where and when to reach them and how to motivate them to act. That requires better informed B to B sales and more responsive B to B marketing technology.
What we believe
The culture at Fulcrum is one of our greatest strengths and a key reason why clients genuinely enjoy working with us.
At Fulcrum we believe:
Everyone matters
It pays to be hard-working and open-minded
It’s always good to ask “What if?”
You can produce big ideas without big egos
This is the most exciting time in the history of communications
Our mantra consists of three simple words: improve your business. For that reason, everything is geared to your goals, whether it’s increased volumes, better margins, lower cost of sales, shorter sales cycles, breaking into new markets, attracting top talent or developing more motivated employees.
Fulcrum specializes in helping B2B brands overcome sales challenges by improving the alignment between marketing and sales.
To achieve success, a B TO B Marketing and B to B sales strategy that improves accessibility for all is essential. Marketing and sales should be able to easily access and share data, intelligence, training and marketing collateral throughout the entire purchase process. This unity maximizes your overall marketing and sales potential.
When your marketing and sales teams are speaking the same language and are aligned to the same goals, your bottom line will benefit.
How we do it in b to b marketing
To truly influence the B2B customer journey, Fulcrum has proven methods to:
Discover and define customer value
Identify targets and opportunities
Develop actionable marketing strategies
Track customer activity
Create and deliver relevant marketing idea
Improve b to b marketing plan